Latest digital marketing statistics

October 23, 2017 by Aimee
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Last week saw the release of many digital marketing statistical studies. Here we provide a summary of the most important.

Advertising spending increases across all major social media channels

4C Insights has released data that shows advertising spending on Snapchat increased by 73% in the third quarter of 2017 and on Instagram by 55%. There was an increase in advertising expenditures on all social media channels, with an average quarterly increase of 31% on LinkedIn, Twitter, Facebook, Snapchat, Pinterest and Instagram.

More speciality retailers offer loyalty programs than brands

Astound Commerce reported that 60% of speciality retailers offered loyalty programs to their customers compared to 22% of global brands. Also, the survey noted that 75% of speciality retailers had a mobile app, while less than 25% of global brands offer one to their customers.

Majority of UK consumers plan to purchase Christmas gifts online

According to a survey by Salesforce, 56% of UK consumers expect to conduct more than half of their holiday shopping online. Frustration with experiences while shopping at brick-and-mortar retailers appeared to be the main reason for this finding. Due to the efforts of online retailers to provide content that is effective in informing consumers, 56% of those surveyed said they knew more about products they wished to buy than store employees.

Marketers worried about the impact of GDPR compliance

Research conducted by DMA found that 15% of business still have not developed a compliance plan for the GDPR that will take effect in May 2018. In addition, 65% of the respondents thought the GDPR would hinder their marketing efforts, with 45% saying they would be “very affected” and 22% saying they would be “extremely affected”.

Almost all UK consumers think marketing personalisation is inaccurate

A study by Sitecore and Vanson Bourne has reported that 98% of consumers in the UK believe that brands do not deliver personalised experiences that are relevant, and 66% think that brands are utilising outdated personal information in their marketing efforts. In addition, 42% of the brands surveyed said they didn’t have the capabilities to integrate the personal data they collect into their marketing efforts.

Residents of developed countries more suspicious of global brands

A survey of 70,000 people in 56 countries by Kantar TNS revealed that customers in the US and the UK are growing more suspicious of global brands. Over half of consumers in Nigeria and China said they trusted brands, while less than 25% of consumers in developed countries held the same sentiment.

Advertising spending on video ads overtakes spending on banner ads

The Internet Advertising Bureau UK has issued a report stating that in the first six months of 2017, advertising spending on video ads exceeded expenditure on banner ads. Total spending on digital advertising increased by 13.8% during the first half of 2017 to £5.56bn as compared to the same period last year. However, expenditures on online video ads increased by 46% to £699m, compared to a 2% increase in banner ads to £685m.

Consumers believe global brands should work to eliminate gender stereotypes

A survey by Choozle revealed that most consumers believe that brands have the responsibility to shatter gender stereotypes, with 37% saying that brands should not use them at all. Also, 36% of survey respondents said that they had a higher opinion of brands when they broke stereotypes, and 25% said they were more likely to make purchases from those businesses.

Aimee