Video is becoming one of the most engaging social tools, with users engaging in the medium far more than written content or static images. As a result, many marketers are on the lookout for new software that has the capability to disseminate video content across multiple channels in a simple and easy way. Now Hootsuite has helped answer that need, integrating video into its one-stop hub to make video management that much easier. It will also give marketers the chance to reach a larger audience with their content.
The rise of social media has been well documented, and as of late, video content has found particular appeal with both marketers and consumers.
Facebook led the way, introducing a wide variety of new tools and options so that companies can more easily find and target their content in the right direction. Now Hootsuite has revealed they will help social media managers distribute video quickly, offering a video management tool that has access to YouTube, Instagram, Twitter and Facebook from a single interface, eradicating the need to repetitively post content on each channel individually.
There will be a variety of innovative features for marketers and social media strategists to utilise. For example, in the same way that other content can be scheduled, users will be able to set up a publication itinerary for videos so they’re automatically released over multiple social channels. Users will also be able to post replies to comments from friends, fans and followers from the Hootsuite application itself. Meanwhile, the company is making adjustments to their analytics tools. This will enable marketers to better analyse and keep an eye on their competitors, as well as industry trends. There will also be the option for brands to utilise the mobile device management of their campaigns so they’re never far away from the action and can remain vigilant at all times.
Ryan Holmes, the chief executive officer of Hootsuite, explained that the new features have been added as a key way for brands to continue evolving their digital strategies. With the upwards trend in video content, the new integration will mean companies can easily distribute video content to as many people as possible. This should enable brands to expand their audience and broaden their overall appeal.
Video content has become so important that Hootsuite will be holding a webinar on the subject on May 3rd. With the focus placed upon having a ‘video-centric mind-set’ for modern social strategies, Hootsuite will cover topics from creating and finding engaging video content, to how companies can correctly market such tools to advertise themselves better.