Businesses need to break through content marketing myths

March 24, 2017 by Eain0

Content marketing has become an essential tool for businesses wanting to succeed in the modern world. With each passing year, turning to content marketing is becoming an increasing priority for many. However, there are a lot of myths that firms must break through if they’re to develop a strategy with the potential for achieving great success. 

Top-tier content creation isn’t easy

The first thing that many people do not realise is that there’s no easy path to creating top-tier content. Firms can churn out vast amounts of content, but without the right and most relevant research, it’s unlikely to strike the right chord with consumers. Amateurs in content creation are unlikely to begin creating amazing material immediately and should set their expectations a little lower. This doesn’t mean to say that brands shouldn’t strive for the best, but it’s important to remember that creating exceptional content is an ongoing process.

Large quantities of content do not guarantee more reach 

There’s a myth that more content gains more reach – yet this simply is not true. Many firms still have traditional search engine optimisation (SEO) in mind, and believe that if they can produce great quantities of content, they’ll gain a larger reach. However, in many cases, prioritising quantity over quality can hinder advertising attempts.

The best approach is to start slow and adhere to a plan. It is far better to reach 100,000 through a single blog post, than produce 100 posts which only reach 1,000 each.

Great writers are rarely inexpensive and easy to come by  

Many companies also wrongly believe that they’ll be able to hire a great writer for little expense. The best writers, who invest time into producing professional content that has the best chance of making it into the top tier, can not only be hard to come by, but are rarely cheap. In some instances, firms hire a great writer at a low cost and find their quality quickly decreases.

Not paying writers professional rates means it is harder to keep their attention and engagement. This means that content is unlikely to ever succeed.

Content must not be confined to company websites

There’s a huge myth in the content marketing industry that content should only ever be posted on a firm’s own website. Whilst there is sense in this, especially for organisations wanting to give readers a reason to visit, content posted as guest blogs or on other sites can be hugely successful. It is a good idea, therefore, to split content between posting on a firm’s website and in other places.

Quick revenues can be found from content marketing 

Finally, many believe that turning to content marketing offers a quick revenue increase. This is far from true; content marketing is, in fact, the long game. Overnight achievements are unlikely to be found, and strategists must be prepared to see slow gains at first and, with luck and determination, efforts snowballing over time.

Content marketing can be hugely successful for companies. However, it is vital to try and avoid common mistakes and break through the many myths if strategies are going to get off to a good start.



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